CSR

Wednesday (24/10) was a historic moment for PT Multistrada Arah Tbk as they earned the highest recognition awarded by the Ministry of Trade of the Republic of Indonesia.

Through restless commitment and hard work put in by PT Multistrada Arah Sarana Tbk (MSA) in expanding their business to the global market, they have been regranted the “Global Brand Developer Exporter” award in the prestigious event of Primaniyarta Award.

It was a great honor for MSA to be featured in Primaniyarta Award 2018. Out of the 26 nominated Companies, only six Companies are chosen to represent six different categories to be directly awarded by the President of the Republic of Indonesia, Joko Widodo, on the stage of Nusantara Room, ICE BSD.

Pieter Tanuri as the President Director of PT Multistrada Arah Sarana Tbk expressed his delight and gratitude after receiving the award from RI I. Pieter Tanuri said that “this is a token of appreciaton for our hard work in developing our business lines to the global market. Following the awarding, I am sure that we will approach our expansion to other countries with greater confidence to build Achilles as a local brand with global quality.”

Jokowi in his opening speech deliverd his message toward the exporters to seize the opportunity of export market trend. Cindyanto K Tjong as the Director of MSA who attended Primaniyarta Award along with Pieter Tanuri mentioned the future plans of MSA in their penetration toward the global market. “MSA will remain focused on our main markets such as the Americas, Europe, Japan, and Australia. However, we will be trying to develop our business channels in the countries we have not been focusing on. Also, we will map the potential countries of expansion to make sure that we can comply with the regulation of product quality in those respective countries. Therefore, we will continue our innovation in developing new products for the new markets to solidify our penetration into those new channels. For example, we have developed year-round four seasons tires for the European market. This is one of our ways to increase our marketing volume,” he expressed in the Achilles booth located in Hall 5 Trade Expo, ICE BSD.

The success of Achilles in earning Primaniyarta Award 2018 is a reward from the Ministry of Trade of the Republic of Indonesia after their series of assessment beginning in early 2018. MSA through Achilles have expanded their business to more than 80 foreign markets. Their global quality car tires have earned a number of certifications to mark their compliance of the driving requirements in those respective countries. For the hard work of MSA, Cindiyanto dedicated this token of appreciation as a motivation to continuously drive the Company forward. “The recognition from Primaniyarta will motivate us to always grow for the better in the export market for it is a huge market with unlimited possibilities. If we are able to grasp the global market, then the world will recognize our brand with good perception as a brand of high-quality tires,” he said.