PT Multistrada Arah Sarana Tbk or known as MASA (the Company) is an Indonesian tire manufacturer, that was prior known as PT Oroban Perkasa pursuant to Limited Company Entity Establishment Deeds No. 63 of 1988. The Company produces tire for fourwheels and two-wheels vehicle under our own brands (Achilles and Corsa) and off-take, covering domestic and export marketing area.
In its early years, the Company made use of its vast factory areas and modern technology, and it also directly received technical assistance in the form of design and distribution from Pirelli-Italy and Continental GMbh-Germany.
The year 2019 marked a significant change for the Company. It was during this year that the Company received a notification from the Controlling Shareholders on January 22, 2019. The notification informed the Company that the Controlling Shareholders, together with other shareholders of the Company and Michelin, had made and signed an Agreement for the Sale and Purchase of an Interest in PT Multistrada Arah Sarana Tbk.
Following up on this agreement specifically, on March 6, 2019 an acquisition of 87.59% of the Company’s shares was done by Compagnie Générale des Etablissements Michelin (hereinafter briefly referred to as “Michelin”). The acquisition of shares continued with a Tender Offer, with a share purchase of 1,106,844,271 shares. As a result, Michelin’s ownership in the Company was 9,149,766,702 shares (99.64%). With this acquisition made by Michelin, the Company is still in the process of transitioning from its old management to a new management under the auspices of Michelin
Supported by the broader distribution network at domestic and export, the Company’s reputation also increased driven by our commitment to continuously develop new products adapting to market need. The new products include “ST” Solid Tire and Radial Tire for Truck and Bus, known as “TBR,” that sucessfully won the market despite still in low volume.
In line with our achievement, the Company also improves internal condition consistently by implementing world-class quality standard in production process to protect the safety of our customers. This is proven through certifications awarded to the Company, among others ISO/TS 16949:2009 and ISO/IEC 17025:2008 for Quality Management System and product certifications, including SNI, CCC, Immetro, BIS, ECE, GSO, DOT.
By upholding our commitment to produce high quality tire, the Company managed to become a prominent national tire producer since 2004 until today. The Company secured this achievement in quite short time if compared with our peer companies. This is proven from increasing number of sales and acknowledgement to the Company’s products in automotive industry both domestic and export, that inspires the Company to improves our performance towards world-class tire manufacturer.
The Company has set a target to produce excellent products to boost sales and build brand image in the global market. To achieve this target, the Company has been supported by combination of strong technical and excellence in production facility, as well as synergy of all employees as our partners.