Today, Paris Saint-Germain and PT Multistrada Arah Sarana Tbk (Multistrada) signed a global partnership agreement for the next three seasons. Achilles and Corsa, the Indonesian manufacturer’s two flagship brands, thus become the Parisian club’s official partners for Tyres.
The ambitious Indonesian manufacturer is already highly invested in the football world. Formerly associated with a British club through a regional partnership, it has made contractual commitments to Persib Bandung, Bali United and Arema Cronus and developed numerous social projects destined for young people. By joining forces with Paris Saint-Germain, Multistrada is capitalising on this foothold and hopes to move up a rung in terms of international renown.
Pieter Tanuri, President Director of Multistrada, said, “Just like Paris Saint-Germain, our ambition is to become the leader of our sector. In order to achieve this, we are teaming up with the very best. Beyond the increasing popularity of the Parisian Club in Indonesia, this partnership should enable us to increase our visibility on an international scale and transmit the values of excellence, performance and social responsibility that drive us. Football holds a very important place in the heart of our group. From elite down to amateur standard, we are involved at all levels in order to help the dreams of young Indonesians come true.”
Frédéric Longuépée, Deputy Managing Director in charge of commercial activity at Paris Saint-Germain, added, “We are delighted to welcome Masa into the Paris Saint-Germain family. We are already well-known in Indonesia, where we have a great many fans, but this is the first time that a local operator is relying upon us to help them in their international development. This new partnership will enable us to strengthen the ties with our Indonesian supporters. Together, we are ready to make our brands shine worldwide.”
With more than 2.6 million fans on Facebook, the Parisian Club is very popular in Indonesia. A certain number of these fans regularly come together as part of the Jakarta fan club. They can stay up to date with club news via the psg.fr website, which has been available in Bahasa since 2013.
Multistrada is a company founded in 1988 which manufactures tyres for two-wheeled vehicles under the brand name Corsa and for four-wheeled vehicles under the brand name Achilles. Corsa and Achilles offer tyres for all kinds of motorbikes and cars: city, sports, off-road, utility, competition.
Thanks to its sustained commitment, this relatively young company has managed to reach, in record time, a production rate of 30,000 car tyres and 16,000 motorbike tyres per day, which are distributed in 93 countries around the world.
Multistrada’s highest priority is its customers’ satisfaction and security, focusing on innovation and the adherence to global quality standards in its production processes, in particular through the use of non-toxic and eco-friendly materials.
About Paris Saint-Germain
Five years ago, Paris Saint-Germain took on the mission of creating a global sports brand by injecting all of its actions and communications with the values of elegance, excellence and respect that are associated with the French capital, whose name is proudly displayed within the brand name. The first stages of the project have proven the Club’s ambition to become one of Europe’s greatest teams:
- On the pitch: The men’s football team have won the domestic title and reached the quarter-finals of the UEFA Champions League for four years in a row. Last year, the women’s team reached the final of the UEFA Champions League. The handball team have 6 national titles under their belt.
- Off the pitch: The Club’s annual income has increased five-fold, reaching 484 million euros over the 2014-15 season, while its sponsorship revenue has multiplied by thirteen.