Jakarta – Corsa was selected as one of the 300 Best Brand voted by Indonesia consumers and invited to WOW Brand Festive Day 2016. The prestigious event held by MarkPlus Insight, a social and marketing research firm that specializes in understanding the Indonesian consumer.
The first WOW Brand Festive Day 2016 theme was ‘Brand-X Is Human: Are You In’ held in Raffles Hotel Kuningan, Jakarta. Brands from various industries gathered at the event as they were selected by MarkPlus Insight who conducted a research on Brand Advocacy Ratio (BAR) to measure how good a brand is advocated by people who are aware of the brand.
Zein Saleh, marketing manager of PT. Multistrada Arah Sarana Tbk, expressed his gratitude for Corsa’s achievement. “We were very happy and honored to see the result of research conducted by MarkPlus Insight. As Corsa is among 300 Indonesian best brands, the level of our brand advocacy is quite high. Costumers will not hesitate to suggest Corsa to others as they refer to their own experiences using Corsa’s products. And we’re very grateful for that. We’ll continue to give our best for them,” said Zein.
Last year Corsa also won Indonesia WOW Brand Award, prestigious awards from MarkPlus Insight for category of automotive, transportation and logistics, also motorcycle tire. Those achievements showed that Corsa is a popular brand accepted well by the society and also one of the best brand in Indonesia.