In celebrating the holiday of Idul Fitri 1434H, PT. Multistrada Arah Sarana, Tbk is back to host an event of Homecoming together with all distributors and store owners in Jadebotabek which took place at Wisma Achilles on August 6th, 2013. There were around 600 people that participated and received free bus transportation with the total of 12 buses to different cities on the island of Java which will be divided into 3 trip lines:
Through the South Line – Java, including: Jakarta-Cikampek-Bandung-Garut-Tasikmalaya-Ciamis-Purwokerto-Wonosobo-Magelang-Yogyakarta-Solo.
Through the South Line – Java, including: Jakarta- Cikampek-Bandung-Garut-Tasikmalaya-Ciamis-Purworejo-Yogyakarta-Solo.
Through North Line – Java, including: Jakarta-Karawang-Indramayu-Cirebon-Brebes-Tegal-Pemalang-Pekalongan-Semarang-Kudus-Tuban-Surabaya.
This homecoming activity with free buses are done by PT. MASA, Tbk as a form of concern and share a sense of togetherness to its business partners, in welcoming Idul Fitri holidays.
“The objective of the Homecoming Together with Achilles and Corsa 2013 event are firstly, we want to strengthen the working relationship with the store party, because we think of the store as our mainstay in selling Achilles and Corsa tires and the role of the store employees is essential for us in order to be able to inform about our products, which are: Achilles and Corsa to the consumers, then we also want to help and facilitate them to get back home so that they don’t have to jostle on the bus, queue to get a ticket and so on, therefore 3 weeks before this departure we have to verify the registration. Our team is also pro-actively contact the store to ensure the store employees who will be participate in this homecoming program. There are two destinations for the buses, which are to Surabaya through the north line afterward to Yogyakarta and Solo through the south line. In total, there are 12 buses that we have prepared to dispatch the store employees for going home to their hometown.” explained Zein Saleh, Senior Marketing Manager of PT Multistrada Arah Sarana, Tbk.
There are 5 benefits that will be given to participants, which are (1) Free travel to home, (2) Departure from a safe and comfortable place in Wisma Achilles (3) Interesting goody-bag (4) Fun games including video games using competitive OW boost, and with attractive gifts (5) Food consumptions. [and]