PT Multistrada Arah Sarana Tbk or known as MASA (the Company) is an Indonesian tire manufacturer, that was prior known as PT Oroban Perkasa pursuant to Limited Company Entity Establishment Deeds No. 63 of 1988. The Company produces tire for fourwheels and two-wheels vehicle under our own brands (Achilles and Corsa) and off-take, covering domestic and export marketing area.
With extensive factory and sophisticated technology, the Company received technical support from Pirelli Italy and continued by Continental GMbh-Germany during its early establishment. Success of the Company’s business was started since 2004 after taken over by PVP XVIII Pte LTd and PT Indokemika Jayatama. Within this new management, the Company’s history was changed. The transformation was marked by loan restructuring and conversion into Equity that was followed by Initial Public Offering (IPO). The Company acquired fresh capital from the IPO and syndicated loan, that successfully boosted production capacity and quality, at the moment. This achievement marked MASA’s success milestone in the upcoming years.
Supported by the broader distribution network at domestic and export, the Company’s reputation also increased driven by our commitment to continuously develop new products adapting to market need. The new products include “ST” Solid Tire and Radial Tire for Truck and Bus, known as “TBR,” that sucessfully won the market despite still in low volume.
In line with our achievement, the Company also improves internal condition consistently by implementing world-class quality standard in production process to protect the safety of our customers. This is proven through certifications awarded to the Company, among others ISO/TS 16949:2009 and ISO/IEC 17025:2008 for Quality Management System and product certifications, including SNI, CCC, Immetro, BIS, ECE, GSO, DOT.
By upholding our commitment to produce high quality tire, the Company managed to become a prominent national tire producer since 2004 until today. The Company secured this achievement in quite short time if compared with our peer companies. This is proven from increasing number of sales and acknowledgement to the Company’s products in automotive industry both domestic and export, that inspires the Company to improves our performance towards world-class tire manufacturer.
The Company has set a target to produce excellent products to boost sales and build brand image in the global market. To achieve this target, the Company has been supported by combination of strong technical and excellence in production facility, as well as synergy of all employees as our partners.