Paris Saint-Germain and the Club’s Official Tire Sponsor, Achilles Radial, joined forces in L.A, in their first activation since the announcement of their partnership, to combine the finesse of football and the precision of drifting in an incredible film experience.
2013 Formula DRIFT Champion, Michael Essa, piloted his Achilles Radial drift car around Paris Saint-Germain players Lucas, Adrien Rabiot and Grzegorz Krychowiak to setup a play on a very unique goal.
Essa started off the play by “kicking” the ball to the trio of Paris Saint-Germian midfielders, who then showed off their ball-handling skills and eventually sinking the ball into a tower of Achilles Radial 123S drift tires. Wherever the players kicked the ball determined the vehicle’s path, redirecting the legendary driver to create donuts and figure-eights in an elegant yet dynamic marriage between two of the world’s most precise sports.
The activation took place during Paris Saint-Germain’s US Summer Tour, and the content was filmed with the Pacific Ocean as the backdrop, providing a uniquely Californian setting.
A link to the video can be found here:
A link to pictures can be found here: https://we.tl/0iCcGoMeV3
About Achilles Radial
Achilles was born out of Indonesian manufacturer, PT. Multistrada Arah Sarana, or MASA. With a focus on thriving in this global era, MASA’s factory is currently situated on 183 hectares located in East Cikarang, Indonesia. With quality and reliability, coupled with the best service, as keystones of the company philosophy, Achilles produces Passenger Tires, Commercial Tires, Truck and Bus Tires, Racing Tires, and Industrial Tires which are now commonly used around the globe.
For more information on Achilles Radial, please visit www.achillesradial.com
About Paris Saint-Germain
Five years ago, Paris Saint-Germain took on the mission of creating a global sports brand by injecting all of its actions and communications with the values of elegance, excellence and respect that are associated with the French capital, whose name is proudly displayed within the brand name. The first stages of the project have proven the Club’s ambition to become one of Europe’s greatest teams:
- On the pitch: The men’s football team have won the domestic title and reached the quarter-finals of the UEFA Champions League for four years in a row.
- Off the pitch: The Club’s annual income has increased five-fold, reaching 484 million euros over the 2014-15 season, while its sponsorship revenue has multiplied by thirteen.
About Michael Essa
The instant Michael Essa got behind the racing wheel at 17 he knew it was where he wanted to be. From that moment on he has focused on the machine and the track, building a solid foundation to create a legacy in global motorsports. Essa was the first privateer to win the Formula DRIFT Championship, taking the title in 2013. He is also actively involved in road racing and time attack, as well as stunt driving.
For more information on Michael Essa, please visit www.essaautosport.com
Marketing Communication of Achilles Radial
Corporate & Brand Communications Manager
+33 6 58 22 44 23 / email@example.com
For all media enquiries about the PSG U.S. tour, team access and events, please contact Andrea Nirsimloo on 917 861 9103 or firstname.lastname@example.org